What drives us?
Sustainability
We're committed to minimising our environmental impact, both within our operations and for our clients and partners. For the period of April 2022 to March 2023, we measured our carbon footprint using Zellar and found it to be 5 tonnes of CO2 equivalent. We've offset this by supporting projects through Climate Stewards. We're constantly exploring new ways to reduce our impact and help our clients do the same.
Health & wellbeing
We believe transport solutions should enhance social wellbeing and encourage physical activity. We strive to create options that benefit both people and the planet.
Economic opportunity
We support communities by improving access to employment and leisure opportunities through better transport. We understand that reliable and sustainable transport is essential for economic growth and social equity.
Our expertise
GO Travel Solutions is a specialist sustainable transport consultancy. We help workplaces and communities reduce the environmental impact of their travel. With travel and transport responsible for approximately 25% of UK CO2 emissions, our mission is to leverage our expertise in sustainable transport - including public transport, shared mobility, cycling, walking, and electric vehicles - to provide effective consultancy services.
Innovative solutions
We create customised strategies that promote sustainable travel options for various sectors.
Proven track record
Our successful projects demonstrate our commitment to reducing emissions and enhancing transport efficiency.
Our story
Founded in 2008, GO Travel Solutions is a social enterprise and workers’ cooperative. Our team brings together decades of combined experience in the transport sector. We're driven by a deep commitment to sustainability, environmental responsibility, and personal wellbeing. We believe that by integrating best practices in these areas, we can create a real pathway to a more sustainable future.
The DNA of GO Travel Solutions is built on a foundation of sustainability and a dedication to reducing environmental impact. It's why we exist.
Meet the team
Emma Ahmed
Emma is the LocalGO Ambassador for New Lubbesthorpe Sustainable Urban Extension in Leicestershire.
Originally from Hartlepool in the Northeast, Emma is now living as a resident New Lubbesthorpe and is using her local knowledge to build positive relationships with the residents of this new and thriving community. Emma is also a trained SEN
teacher and maths tutor – talk about having a finger in every Pi!
As a self-confessed foodie, you can find Emma at Boo Burger in her spare time or enjoying a lovely stroll with her son.
Cliff Jones
Cliff has more than 20 years’ experience in the fields of travel planning, SMARTER sustainable transport choices and integrated transport, working within a number of local highway authorities and consultancy based transportation teams. He is a skilled project manager, offering excellent client liaison with high professional standards and a passion for sustainable transport.
Outside interests include: cycling, film and cinema, reading, writing and collecting vintage comic books.
Dr Ian Murdey
Ian focuses on developing and delivering sustainable travel programmes for private, public and 3rd sector organisations in the UK. He also helps the company to develop its services to meet the travel planning requirements of higher and further education
providers.
Prior to joining GO Travel Solutions, Ian Murdey was the Transport Co-ordinator at De Montfort University for almost 10 years. Whilst in post, he helped the University to achieve major decreases in single occupancy car usage, as well as increasing the number of staff cyclists to almost four times the national average.
In his spare time, Ian is a keen distance runner, ranging from park runs up to marathons and ultra-marathons. He’s waiting for the day when his children start to catch him up!
Robin Pointon
Robin has worked in senior positions within public transport, inward investment and place marketing organisations; experiencing life in public, private and the 3rd sectors. He brings a range of knowledge and skills, internal and external, to transport focused on adding value to the outcomes of programmes. He founded GO Travel Solutions in 2008, seeking to bring a rounded and pragmatic approach to delivering sustainable transport solutions for employers, public sector organisations and transport providers.
Robin’s a proud Yorkshireman, a person who tries to be true to his Christian faith and has a passion for the mighty Bantams aka Bradford City football team. He is married to Lorraine and has one son, Sam Pointon (now ex-Director of Fun at the National Railway Museum), and two daughters, Molly and Grace.
Lorraine Pointon
As a Non-Executive Director at GO Travel Solutions, Lorraine brings a practical commitment to sustainable living and skills gained as a social enterprise manager. Lorraine's 'day job' is being the manager of Hopscotch Playgroup. This Leicester- based social enterprise has now been trading successfully for over seven years, securing a range of grants and employing five people.
She has a passion for cooking and creating using fabrics, is a Brownie Guider and a governor of a local infant school.
Phil Saunders
Phil has responsibility for developing business engagement through SmartGO, Local Sustainable Transport Fund programmes and new private sector projects. Within SmartGO he focuses on increasing the numbers of employers and staff signing up as members of travel networks across the country, including Leicester, Hinckley, Stevenage and Milton Keynes, using the benefits, discounts and promotions offered by SmartGO.
Phil is a keen triathlete who trains throughout the year and competes in various races during the season. He is a supporter of Leicester City Football Club and enjoys most sports. In his younger, more carefree days, he got his kicks from skydiving
Becky Watson
Becky joins GO Travel Solutions bringing with her 6 years of marketing experience, and is responsible for the development and implementation of marketing and communications for GO Travel Solutions, including SmartGO and LocalGO sustainable transport incentive packages.
A keen marketer by day, and acrylic artist by night, Becky thoroughly enjoys painting nature’s scenery in her spare time. If you see her at an art fayre near you, be sure to say hello!
Through our work together with GO Travel Solutions they have understood the complexity and nuances of our development and provided solutions to ensure the appropriate sustainable travel benefits for our future community.
The promotion of sustainable transport is a vital part of creating sustainable and healthy places and communities, and Wintringham – with its proximity to St Neots and a mainline station just a short cycle away – provides real opportunities to ensure residents moving in choose cycle, walking or public transport options over their cars. We have and will continue to roll out the key infrastructure to support this from the first tree planted to the last brick laid. The role of activating that, and creating a culture of “car last, not car first” for travel choices requires strong partnership working and we are pleased to be working with GO Travel Solutions to help deliver our sustainable options for this exciting new community.
Mather Jamie have engaged GO Travel Solutions since 2018. In their role as Travel Plan Coordinators for New Lubbesthorpe, GO Travel Solutions continue to demonstrate their commitment to our needs as a client and the sustainable travel requirements of residents of New Lubbesthorpe. Their development of bespoke bus services for the community and engaging with residents using their LocalGO scheme, demonstrate their forward-thinking, passion and commitment to sustainability.
